Fort Security Doors
Built and run since launch
7 years
Security doors for the trade — products, enquiries and account access
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Away - 22:50 in London, back 9am
Custom website design
Custom website design for small business
Bespoke, no themes. Built to be run - not built once and left to break on a Saturday. One person designs it, builds it, and stays responsible for it. About half what an agency charges.
140+ sites built
17 years, since 2009
30 run daily by me
Longest: 10+ yrs, Fort Security Doors
One person responsible
Built to beat your competitors
Your market, and the gaps in it
Everyone in your trade builds the same site and makes the same mistakes. I check the top five near you, find the two or three things none of them do well, and build yours to win exactly there. Pick your trade - this is the kind of thing I find.
The patterns below are examples, not a claim that your local competitors have already been checked. I research the actual results for your market before the build.
Market read: hotel
example pattern · checked for your project
The crowded ground
Everyone clusters here
The openings - where you win
What the market does
A percentage leaves on every OTA booking
Stock photos, not the actual rooms
Slow on mobile, invisible in AI search
Where you win
Direct booking - keep the commission
Real room photography guests trust
So your site leads with: direct booking front and centre, a real room gallery, and a page built to rank for your town
Priced for what it does
Choose the jobs. See the starting cost.
Start with the website. Then select only the jobs it needs to do for the business - take bookings, sell products, collect deposits or bring orders in directly. Every choice explains the outcome and updates the estimate.
The teardown, made visible
What it looked like. What I built.
The House at Ramsgate: the previous website on the left, my rebuild on the right. Drag the divider to compare.
SEO + AI optimisation - add £400
SEO optimised. AI ready.
For £400, I add two clear jobs to the build: SEO optimisation so Google can find and rank the right pages, and structured content so AI search can understand, recommend and cite the business.
SEO optimisationGoogle result
yourbusiness.co.ukYour Business - the one people pickOpen today . booking online . in your town. The result that gets the click.
competitor.co.ukA competitor, further down
AI optimisationAI recommendation
"best [your trade] near me?"For [your town], Your Business stands out - they take direct bookings and open today.Sourced from yourbusiness.co.uk
SEOPages mapped to searchesTitles, headings and copy aligned with what customers actually search for.
SEOIndexed, linked and fastSitemap, internal links, indexing and Core Web Vitals checked before launch.
AIStructured business factsSchema explains what you do, where you work and why the business is relevant.
AIClear, quotable answersServices, prices and proof written so AI search can understand and cite them.
The maths
Agency work, without the agency bill
An agency puts five people on your invoice and one on your website. Here it's the reverse - one person on your website, and about half the price.
Typical agency site£3,000+
The same deliverable, with mefrom £900
Then to run it, every year~£100 - just hosting & a domain
Agency deliverable. About half agency price. One person responsible.
Choose where you start
from £900
Designed, built, fast, mobile, live. Everything a small business needs to look the part.
- Bespoke design, no theme
- Words and pictures produced for you
- Fast, mobile, checked before launch
Then ~£100/yr to run. No licence, no per-user, no commission.
Start to finish
From first call to live in three weeks
You talk to one person the whole way - the same person who builds it. Here is exactly how it goes.
Week 1
We talk
One call, half an hour. You tell me about the work; I go and take apart your five closest rivals.
Week 2
You choose
I show you two designs. You pick. No forms, no committee, no theme off a shelf.
Week 3
You see it
Words and pictures in, speed and search checked, finished - before anyone else sees it. Change anything.
Launch
It goes live
Live and submitted to Google. And I'm still the person you message when you need something.
When it breaks on a Saturday, you're not raising a ticket - you're texting the person who built it.
Built and still run
Sites I made, and never left
Anyone shows a launch screenshot. These have been mine to run for years - the number is time since each went live.
Rolandas Žigonis
Built and run since launch
Independent Lithuanian artist - original paintings, exhibitions and the stories behind the work
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Maddings
Built and run since launch
1 year
Farm cafe and restaurant - all-day food, Sunday roast
View projectBrowse all website projects and filter by industry.
View all websites98
hairculturesalon.co.uk
Mobile - example score
96
maddings.co.uk
Mobile - example score
99
fortengineering.co.uk
Mobile - example score
Right now:
30 sitesunder my care.
Ready when you are
Shall we build somethingthat beats your competitors?
I reply within 24 hours - much faster on WhatsApp. Bring your rivals' web addresses; I'll tell you where they're weak.