Show the place.
A new visual identity and a video introduction bring the restaurant and its setting into view.
Selected work / Maddings
More of the restaurant. More reasons to visit.
A new identity and a complete website rebuild for Maddings. Food, table requests and private events brought together around the way people plan a visit.
Visit the website ↗
A closer look at the finished website.
- Client / project
- Maddings
- What I delivered
- Branding, website rebuild, editable menu, QR access, email enquiries and search-focused content
- Available in
- English
Why rebuild?
The old website did not show what Maddings had to offer.
Maddings had a simple website, but it did not properly represent the food, the setting or the different reasons people might visit. The business also needed a way to receive table and rotisserie booking requests.
I rebuilt the branding alongside the website. The aim was to give the restaurant a more complete online presence, with clear routes from discovering the food to contacting the team.
Help people choose.
Dedicated pages explain the menu, Sunday roast, rotisserie and private venue hire.
Make contact simple.
Booking requests and enquiries go to the team by email, as the client wanted.
Brand and presentation
A fuller picture of the food and the place.
The rebuild gives Maddings room to show its personality. The refreshed branding, video and photography introduce the experience, while the navigation gives visitors clear starting points.
The supplied before image shows the earlier presentation. The video beside it shows the rebuilt homepage.
Before
Look closer ↗After
Built for guests and staff
The most useful page, made easy to keep current.
The menu is now the website’s most popular page, according to the project’s reported results. It deserved more attention than a file visitors had to hunt for.
I created a menu specifically for Maddings that the restaurant can edit easily. Guests can read it on the website or download a copy. I also created a QR code that takes them straight to the menu.
One menu, several ways to reach it.
- Update the dishes and prices.
The restaurant has an editable menu built around its content.
- Browse before a visit.
Guests can read the dishes and prices directly on the page, or choose the download.
- Open it from a QR code.
The code leads straight to the menu, without navigating through the rest of the site.
Look closer ↗A practical working day
Useful requests, delivered where the team wants them.
The client wanted bookings and enquiries to arrive by email. I built the website around that preference, with routes for table requests, rotisserie bookings and private events.
The table form collects contact details, the preferred date and time, party size and notes. The website makes it clear that the team will get in touch to confirm the request.
This keeps the conversation with Maddings. A request gives staff the information they need to respond, without asking them to adopt a payment or notification system before they are ready.
Look closer ↗Pages with a purpose
A table for lunch. A roast on Sunday. A space for a celebration.
I suggested and built individual pages for the things people come to Maddings for: table bookings, rotisserie, venue hire, what’s on and Sunday roast. These are now among its most popular pages, alongside the menu.
Each page gives visitors more relevant information before they contact the restaurant. Someone planning a private event needs a different introduction from someone choosing where to eat on Sunday.
Food and bookings.
Menu, Sunday roast and rotisserie pages help diners explore what is available and take the next step.
Private events.
A dedicated venue page introduces the space and asks for the occasion, guest numbers and preferred date.
What’s on.
Events and seasonal updates give returning visitors fresh reasons to come back.
Look closer ↗Reported project results
More discovery. More local enquiries.
The rebuilt website gives search visitors pages that answer specific questions about eating, booking and celebrating at Maddings. Following the rebuild, the business began receiving substantially more local enquiries.
4,000+
Page views per month
Up from a few hundred monthly page views before the rebuild.
50%+
Of traffic from search engines
Previously, search accounted for around 1-2% of traffic.
The menu leads the reported page popularity. Table bookings, rotisserie, venue hire, what’s on and Sunday roast are also among the most visited pages.
Reported project figures. Page views count pages viewed, rather than individual visitors or confirmed bookings.
Future options
Start with what the team needs. Add more when it is useful.
Online payments, newsletters and mobile notifications were discussed during the project. The client chose to postpone them and start with email-based enquiries.
Those remain possible future additions. They are not part of the current delivered setup.
The website already provides the core tools Maddings asked for: a stronger identity, a fuller presentation of the restaurant, an editable menu with QR access, and routes for guests to make contact.
Your project
Give people a reason to choose your restaurant.
Show the food, answer the practical questions and make the next step easy. I build restaurant websites around what guests need and how your team works.
Tell me about your project ↗